This book profiles designers who use their craft skills and imagination to create unique but marketable work. It explores how individuality and uniqueness can play a part in work produced for a client, even if the finished product doesn't contain all the designer's own content. It reveals that self-initiated and original elements lead towards design that avoids the derivative and the cliched. The profiles examine the designers' practical approaches and general attitudes towards graphic design, self-initiation and notions of authorship within the confines of commissioned work. These designers devise a unique visual solution to a problem that is not only effective, but makes them feel like a co-creator; they produce work that expands the traditional boundaries of graphic design.<br/>The first section of the book features designers who specialise in creating their own graphic elements in a variety of disciplines. They are new designers, freelancers and small non-mainstream operations.<br/>The second section profiles established designers who work with their clients to develop briefs from concept stage. These designers are notable for their ability to retain long-term client relationships, achieve economic success and yet produce designs that feature elements of self-initiation and ingenuity, whether in choice of medium or content.<br/>The final section examines how strong and individual work can be achieved even on projects that require the adaptation of existing work, such as corporate identity redesigns.