Super Mario: How Nintendo Conquered America (library Edition)

Product Description<br/><br/><br/>The story of Nintendo's rise and the beloved icon who made it possible<br/><br/> Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.<br/><br/> The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama.<br/><br/><br/>Find out about:<br/><br/> * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable.<br/><br/> * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success.<br/><br/> * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.<br/><br/> Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.<br/><br/><br/>About the Author<br/><br/><br/>JEFF RYAN, a lifelong gamer, has been featured in Salon.com and on NPR's<br/>All Things Considered. He reviewed over five hundred video games and covered four console launches as the games editor for Katrillion, a popular dot-com-era news and entertainment website. He lives in Bloomfield, New Jersey.