Nobrow : The Culture of Marketing, the Marketing of Culture

<p>From John Seabrook, one of our most incisive and amusing cultural critics, comes <b>Nobrow</b>, a fascinatingly original look at the radical convergence of marketing and culture.<br><br>In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where &#8220;good&#8221; means popular, where artists show their work at K-Mart, <i>Titantic</i> becomes a bestselling classical album, and Roseanne Barr guest edits <i>The New Yorker</i>&#58; in short, a culture of Nobrow<i>.</i> Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture&#8211;entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others&#8211;Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.</p> <h3>American Journal Review - Carl Sessions Stepp</h3> <p>Seabrook, a writer for The New York and Vanity Fair, delivers an amusing, perceptive backstage chronicle of what he sees as a major culture shift: the fusing of &#34;highbrow&#34; (elitism) and &#34;lowbrow&#34; into &#34;Nobrow&#34; (whatever has the Buzz). </p>