Mission Economy

The Extraordinary Efforts That Took Mankind To The Moon 50 Years Ago Were More Than A Scientific Feat Of Aeronautics. They Required New Forms Of Collaboration Between The Public Sector (notably, Nasa) And Private Companies. This Book Asks- What If The Same Level Of Boldness - The Boldness That Set Inspirational Goals, Took Risks And Explicitly Recognized That This Requires Large Spending But Will Be Worthwhile In Terms Of Long-term Growth - Was Applied To The Biggest Problems Of Our Time, Climate Change, Disease And Inequality, To Name Only A Few? Mariana Mazzucato Argues That Applying Innovation To Societal Goals And Structuring Government Budgets More Explicitly To The Long-term, As The Moon Programme Did, We Can Do Government Differently.