Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand Success Equals Business Success. A Simple Equation, But Identifying Those Winning Qualities Is Not Easy. To Achieve This Goal, The Author Applies A Range Of Criteria Including Financial Success, Longevity, Technological Advancement, New Product Development, Work Place Revolution And Mass Communication. The Result Is A Comprehensive, Entertaining And Illuminating Collection. From Adidas To Zippo, We Are Guided Through A Gallery Of Some Of The World's Best-known Names And Given A Rare Insight Into The Secret Of Their Success. It Includes Comments From Brand Managers, Psychologists, Academics And Other Experts. Innovation Brands -- Adidas: The Performance Brand -- Sony: The Pioneer Brand -- Hoover: The Synonymous Brand -- Xerox: The Research Brand -- American Express: The Integrity Brand -- L'oréal: The Individuality Brand -- Mercedes-benz: The Prestige Brand -- Nescafé: The Instant Brand -- Toyota: The Big-picture Brand -- Pioneer Brands -- Heinz: The Trust Brand -- Colgate: The Total Brand -- Ford: The Volume Brand -- Gillette: The Shaving Brand -- Wrigley: The New Thinking Brand -- Distraction Brands -- Mtv: The Youth Brand -- Harry Potter: The Story Brand -- Disney: The Nostalgic Brand -- Streamlined Brands -- Cosmopolitan: The Revolutionary Brand -- Nokia: The Streamlined Brand -- Toys 'r' Us: The Contraction Brand -- Subway: The Focus Brand -- Muscle Brands -- Ibm: The Solution Brand -- Wal-mart: The Scale Brand -- Mcdonald's: The Service Brand -- Nike: The Sports Brand -- Starbucks: The Postmodern Brand -- Microsoft: The Dominance Brand -- Distinction Brands --^ Pepsi: The Differentiation Brand -- Hush Puppies: The Casual Brand -- Timex: The Durability Brand -- Evian: The Purity Brand -- Duracell: The Longer-lasting Brand -- Danone: The Health Brand -- Heineken: The Export Brand -- Status Brands -- Rolex: The Superior Brand -- Courvoisier: The Mystery Brand -- Louis Vuitton: The Desirable Brand -- Moët & Chandon: The Vintage Brand -- Burberry: The Heritage Brand -- Bmw: The Defining Brand -- Gucci: The Exclusive Brand -- Tiffany & Co: The Sparkling Brand -- People Brands -- Oprah Winfrey: The Saviour Brand -- Jennifer Lopez: The Superstar Brand -- David Beckham: The Icon Brand -- Responsibility Brands -- Johnson & Johnson: The Crisis Management Brand -- Ben & Jerry's: The Caring Brand -- Seeds Of Change: The Goodness Brand -- Cafédirect: The Fair-trade Brand -- Mac: The Cause Brand -- Hewlett-packard: The Employee's Brand -- Broad Brands -- Yamaha: The Ignored Brand -- Caterpillar: The Rugged Brand -- Virgin: The Elastic Brand --^ Emotion Brands -- Apple: The Cult Brand -- Harley-davidson: The Masculine Brand -- Zippo: The Longevity Brand -- Jack Daniel's: The Personality Brand -- Chrysler: The Romance Brand -- Guinness: The Timeless Brand -- Design Brands -- Ikea: The Democratic Brand -- Audi: The Advancement Brand -- Bang & Olufsen: The Improvement Brand -- Muji: The Minimal Brand -- Vespa: The Beautiful Brand -- Converse: The Heritage Brand -- Volkswagen: The Longevity Brand -- Consistent Brands -- Coco-cola: The Ultimate Brand -- Nivea: The Continuity Brand -- Hard Rock Café: The Memorabilia Brand -- Clarins: The Expertise Brand -- Campbell's Soup: The Uniformity Brand -- Budweiser: The Targeted Brand -- Advertiser Brands -- Kraft: The Household Brand -- Absolut Vodka: The Advertising Brand -- Benetton: The Colour Brand -- Calvin Klein: The Sex Brand -- The Gap: The Easy Brand -- Diesel: The Ironic Brand -- Distribution Brands -- Avon: The Resilient Brand -- Hertz: The Credibility Brand --^ Domino's Pizza: The Home-delivery Brand -- Dell: The Direct Sales Brand -- Amazon: The E-shopping Brand -- Speed Brands -- Reuters: The Objective Brand -- Fedex: The 'first' Brand -- Zara: The Speed-to-market Brand -- Google: The Search Brand -- Cnn: The Information Brand -- Hotmail: The Viral Brand -- Facebook: The Social Media Brand -- Cisco: The Make Everyone Faster Brand -- Blackberry: The Brand With The Fastest Growing Value -- Evolution Brands -- Bacardi: The Caribbean Brand -- Hsbc: The Acquisition Brand -- Intel: The Educating Brand -- Samsung: The Rising Brand -- The Bric Brands -- Bank Of China (boc): The Marathon Brand -- Petrobras, Brazil: The Political Escapee Brand -- Tata Nano, India: The People's Brand -- The Last Word. Matt Haig. Rev. Ed. Of: Brand Royalty : How The World's Top 100 Brands Thrive And Survive. 2004. Includes Bibliographical References (p. 290-291) And Index.