If You're So Brilliant ...How Come You Don't Have and E-Strategy?: The Essential Guide to Online Business

From the Publisher Matt Haig is a director of Peppermint PR, a successful communications company. He advises organizations of all types and sizes on how to integrate the Internet as a key tool into their marketing communications mix. He is author of E-Pr: The Essential Guide To Public Relations On The Internet, The E-Marketing Handbook, The B2B E-Commerce Handbook and many more, all from Kogan Page. Product Description If your business is to be truly competitive, an e-strategy is essential. About the Author Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).