The Nvidia Way: Jensen Huang and the Making of a Tech Giant

"The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech sector―and a compelling case for why cofounder Jensen Huang is one of history’s great CEOs."<br/>―Chris Miller, New York Times best-selling author of Chip War: The Fight for the World’s Most Critical Technology<br/><br/>A deeply-reported business history of the chip-designer Nvidia―from its founding in 1993 to its recent emergence as one of the most valuable companies in the world―explaining how the company’s culture, overseen by cofounder and CEO Jensen Huang, and has powered its incredible success.<br/>Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current hype, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.<br/>In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews―including Huang and his cofounders, the two original venture capital investors, early former employees, and current senior executives―to show how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering the original semiconductor giant, Intel, which now finds itself well behind the upstart. A rare view into Nvidia’s distinct culture and Huang’s management style, The Nvidia Way is an instant classic of business history, with enduring lessons for entrepreneurs and managers alike. 15 illustrations