Chris Guillebeau shot to fame when he published a report on his blog called 'A Brief Guide to World Domination'. Within weeks, it was downloaded more than 100,000 times in over 60 countries, written about in the New York Times and endorsed by Seth Godin. It outlined a plan to 'take over the world' by doing what is most meaningful whilst helping others in unique way. The Art of Non-Conformity expands upon the gutsy ideas first introduced in Guillebeau's blog, focusing on three areas: life, work and travel.