Many Students Who Take Introductory Economics Courses Have Difficulty Seeing The Relevance Of The Key Concepts Of Opportunity Cost, Trade-offs, Scarcity, And Demand And Supply To Their Lives And Their Careers. This Reduces The Willingness Of Many Students To Prepare For Class And To Be Engaged During Class. With This Textbook, We Show Them How To Apply Economic Thinking Creatively To Improve Their Work, Their Choices, And Their Daily Lives. One Of Our Main Objectives In Writing This Textbook Was To Show That The Fundamentals Of Economics Are Not Just Exciting But Also Alive With Myriad Personal Applications--