Essentials of Economics

<b><i>Microeconomics to Macroeconomics from the author who has written about economics for more non-economists than anyone else in the world.</i></b> <p>Written for the one-semester survey of economics course, Paul Krugman and Robin Wells' <b><i>Essentials of Economics</i></b> reflects the authors’ strong belief that economics students learn best from a resource that offers:</p> <p><b>Compelling Real World Stories and Examples</b></p> <p><i>Essentials of Economics</i> is built around narratives and stories, many of them pulled from real life. In every chapter real-world examples are used to teach core concepts and motivate student learning.</p> <p><b>Global Focus</b></p> <p><i>Essentials of Economics</i> is unrivaled in its worldwide perspective, which is deeply integrated into the narrative, and featured in many of the applications, cases, and stories, as well as in the data-based Global Comparison boxed features.</p> <p><b>Integrated Technology</b></p> <p>Developed simultaneously chapter by chapter and designed for seamless integration with the book, <b>LaunchPad for <i>Essentials of Economics</i></b><i> </i>gives students access to an extensive collection of proven learning tools, developed to correspond with specific text content: adaptive quizzing, tutorials, videos, activities, and a comprehensive review of math and graphing. The goals for these resources are the same as for the text itself: better engagement, better understanding, and better grades.</p>