Intellectually, "Microeconomics" is uncompromising, yet it provides an introduction to the subject that will grab the student's attention. Written by the internationally renowned author Paul Krugman, and experienced Microeconomics lecturer Robin Wells, this text uses real world examples to explain economic ideas, making them easier to understand and absorb. The book is enhanced by 'Economics in Action' case studies and 'For Inquiring Minds' boxes, which apply the concepts to real phenomena. An excellent on-line package supports the text - video clips on the website bring the subject alive, while the graphing centre and quizzes and other resources consolidate the learning process.