Field-Tested Recipes for Facebook Success The average American spends more than 50 minutes a day on Facebook and Instagram, sharing personal data through their profiles, clicks, and even activities offline. This data can be used to effectively target ads. Facebook advertising is essential for car dealers to reach potential buyers. This field guide reveals what car dealers should say on Facebook and to whom they should say it. These ad recipes will help marketers choose the ads they should be using based on their goals of increasing awareness, attracting leads, or closing sales. With a glimpse toward the future, this field guide equips marketers, general managers, and owners with the long-term strategy, and the specific tactics to advertise effectively on Facebook.