Features highlights from the Tourism Marketing and Management Handbook, which have been selected to reflect the most widely convered subjects in key tourism marketing and management syllabi. The book provides a comprehensive reference source to these crucial issues in tourism marketing and management, in a practical and user-friendly format. Tourism students can benefit from the content and structure of the Handbook in many ways. For example, from the depth of coverage of various management decision areas; from the applied analysis and discussion which includes pertinent examples; from the lengthy chapter bibliographies for those requiring more in-depth knowledge; and from the international approach used in the preparation of the chapters.