The Planned Innovation (PI) system allows any firm, of any size, in any country in the world to achieve high rates of success in new-product innovation. PI is a disciplined and practical step-by-step sequence of procedures for reaching the intended destination point -- successful products. This program features 5 steps to success: a disciplined reasoning process; lasting market orientation; proper selection criteria; scientific reasoning to determine requirements before making major expenditures; and proper organizational staffing. Explains what to do and why in evaluating the potential of any new product or service that you want to introduce into the marketplace.